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Heart Beat Labs Blog

The Psychology of Selling over the Phone

 

It can be hard to connect and earn the trust of someone you have never met, especially when you aren’t face to face. Technology enables the ability to connect without being in person and at the same time has taken over communication.

Topics: phone skills sell more phone training listen Employee Development Caller Experience Phone Calls customer relationship

Reading the Customer’s Voice 

Qortel coaches tens of thousands of calls and 70% of our feedback to phone handlers revolves around mirroring the customer.  Talk with customers the way they prefer to interact. 

Topics: phone skills sell more Customer Satisfaction phone training listen Employee Development Caller Experience Phone Calls call monitoring mortgage relationship building

Serving the Dominate and Expressive Caller

The dominant caller is relatively impatient and controlling. They want information -- fast -- so they can decide and move on.

Here’s how to tell if you are working with a dominant buyer:

They typically use direct sentences declaring their intentions and ask few questions. It would sound something, like "I'm looking to switch to a 15-year fixed rate mortgage." As opposed to, "Can you tell me if I’m in a position to move to a 15-year mortgage?”

In addition to their direct language, the dominant buyer’s volume is also noticeably louder than average. You may observe that if you are exchanging emails with this buyer type, you will notice that there’s not a lot of fluff in their writing – one-word sentences and abbreviations are their norm.

When you’re communicating with the dominant buyer:

Topics: finance Click-to-Call phone skills phone process Phone Calls Empathy