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Zenith Dealer Solutions Blog

Michael Markette

Michael Markette

Recent Posts by Michael Markette:

Let’s follow an example from Nike.

A great example of one of these superheroes is Nike. They capitalized on the VIP trend and released Nike Unlocks earlier this year. The app is built for Nike Plus members and delivers
fitness and meditation classes, mood music and augmented reality-driven encounters with in-concept products to let consumers EXPERIENCE the product.

Topics: Customer Experience customer relationship

CRM’S TELL YOU WHEN TO ENGAGE. HERE’S HOW TO ENGAGE AND WHAT TO SAY.

To create trust, demonstrate high character and competence by following these three rules:

Topics: CRM Interaction mortgage relationship building

Qortel Saves the Day

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Topics: interactive voice response call monitoring relationship building

MORTGAGE CUSTOMERS ASK ABOUT THE BANK AND THEIR PROGRAMS MORE OFTEN THAN THEY ASK ABOUT PRICE!


“Why did you mail me?” is a common opening question revealing that you caught the customers interest…now what? Dedicate yourself to the phone and to a process that ensures you’re prepared to answer all of your callers questions before they ask them!

Topics: call monitoring mortgage trusted advisor relationship building

Programmed to Care!

Qortel uses Artificial intelligence (AI) to listen to millions of calls to and from mortgage companies. AI doesn’t need emotional cues to answer questions and provide the information that humans do. Bots are programmed to perform repetitive tasks and spit out accurate information as quickly as a human can request it. We view bots and humans as opposites, one made of wires, the other feelings, with the biggest difference being the one that makes us human….WE CARE.

Topics: interactive voice response artificial intelligence call monitoring mortgage